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WOW, made the list! 15 Brilliant Business Ideas from Bold Women

WOW, made the list! 15 Brilliant Business Ideas from Bold Women

The companies named to our list, and the women who run them, stood out for their ingenuity, their passion, their candor on tough topics, and the potential we see in them to go far. — Candice Helfand-Rogers, Editor.

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WOW, made the list! 15 Brilliant Business Ideas from Bold Women

WOW, made the list! 15 Brilliant Business Ideas from Bold Women

The companies named to our list, and the women who run them, stood out for their ingenuity, their passion, their...

A white textured paper towel roll marked with a bold red x showing what is not a real swedish dishcloth

How to Tell If Your Swedish Dishcloth Is Real (Look for the Triangles)

The cloth itself is a specific blend of about 70% cellulose and 30% cotton, manufactured in old textile mills that...

Soak iT Up Amber Grant recipient WomensNet women entrepreneur award

Soak iT Up Receives the Amber Grant from WomensNet

This recognition means more than the funding. Building Soak iT Up has been a journey of belief, persistence, and refusal...

Compost Swedish dishcloths and 5 Easy Eco-friendly Ideas to Help You Celebrate Earth Month

5 Easy Eco-friendly Ideas to Help You Celebrate Earth Month

2. Reduce plastic use: Plastic pollution is one of the biggest environmental problems we face today. 3. Start composting: Composting...

eco-friendly greeting cards that turn into reusable cleaning cloths. Patented Clards® at Soakitup.shop

The Best Sustainable Gift Idea for 2026: Why Reusable Cards are the New Standard

Are you tired of "gifting guilt"? We’ve all been there—sending a beautiful paper card knowing it will eventually end up...

A vibrant lime green compost cloth with black fern and red cardinal design hanging above a white compost bucket, best swedish dishcloths.

What's all the fuss about the "amazing" Swedish dishcloths and why should I care? Soak iT Up

While there's no formal "European Sponge Cloth Research Institute," the topic of sponge cloths, particularly Swedish dishcloths, is gaining attention due to...

Light blue clards paper towel with monarch butterfly design and inspirational quote helps reduce recycling guilt in greeting cards

One thing you can do for the earth today (that takes 30 seconds)

Earth Day is April 22. Buy anything through April and get a FREE Joy Rider Cloth for you to help...

10 Simple Ways to Be Better to the Earth This April

10 Simple Ways to Be Better to the Earth This April

Earth Month is every April — but the habits that actually make a difference are the small ones we build...

Award-Winning Clards® Give Greetings a Sustainable Makeover

Award-Winning Clards® Give Greetings a Sustainable Makeover With a Patented Card That Doubles as Reusable Cleaning Cloths

“Being recognized by the International Housewares Association shows the market is ready for products that are clever, useful, and better...

At 17 she went to Washington DC and worked for the FBI in the fingerprint department.

Women’s History Month: The Herstory We Make in the Small Moments

March is Women’s History Month, it's a good time to remember the women who came before us, and honor those...

The ’Government Girls’: The Secret Engines of WWII

The "Government Girls": The Secret Engines of WWII

Between 1941 and 1945, over 150,000 women arrived in D.C. to fill the clerical and administrative gaps left by men...

Minnesota Small Businesses: Supporting Local Supporting

Minnesota Small Businesses: Supporting Local, Supporting Each Other!

February is Shop Local Month in Minnesota, proclaimed by Governor Walz in response to the impact recent immigration enforcement activity...

How to Write the Perfect Note for Any Occasion (Even

How to Write the Perfect Note for Any Occasion (Even When You Don’t Know What to Say)

Sometimes the rights words are hard to find. This post makes them easier, with simple scripts for every occasion, from...

Minnesota proclamation SHOP LOCAL MONTH Feb. 2026

Shop Local, Stand Together: How to Support Minnesota Small Businesses Right Now

Minnesota is being asked to shop local in practical, peaceful ways. Here are simple actions that help small businesses during...

The Easiest “Use Less” Resolution You’ll Actually Keep

The Easiest “Use Less” Resolution You’ll Actually Keep

Keep your “use less” resolution with one easy swap: Swedish dishcloths. Reusable, washable, paper towel replacement shipped plastic-free.

New Year Use Less: The Easiest Swaps That Actually Stick

New Year, Use Less: The Easiest Swaps That Actually Stick

Start with the biggest repeat-buy habit in the house: paper towels

Stop Buying Greeting Cards (Yes Really) — and Start Buying

Stop Buying Greeting Cards (Yes, Really) — and Start Buying Clards

Let’s be honest: greeting cards are one of the sweetest, strangest traditions we have. You stand in a store aisle...

Women-Led Wednesday: Gifting That Cleans Up Nicely

Women-Led Wednesday: Gifting That Cleans Up Nicely

On the Wednesday before Thanksgiving, there’s a growing movement that asks you to do something simple but powerful: use your...

5 Sustainable Gift Ideas for Women Who Have Everything

5 Sustainable Gift Ideas for Women Who Have Everything

Discover 5 sustainable gift ideas for women who have everything — from reusable Clards® eco greeting cards to zero-waste self-care...

Ditch the Paper Towels — Try These 5 Smart Sustainable

Ditch the Paper Towels — Try These 5 Smart Sustainable Ideas for Your Home

We all know the feeling: a spill, a coffee drip, a messy countertop—and the paper-towel roll is always right there....

Is Swedish Dishcloth Material Compostable? A Complete Guide

Is Swedish Dishcloth Material Compostable? A Complete Guide

If you’ve discovered the magic of Swedish dishcloths, you already know they’re a sustainable alternative to paper towels and synthetic...

Why Agápe Love Means Loving the Planet: Swap Paper Towels

Why Agápe Love Means Loving the Planet: Swap Paper Towels for Reusable Cloths

The ancient Greeks had many words for love, but agápe stood out as the highest form—unconditional, enduring love that puts...

Why Paper Towels Are Outdated (And What to Use Instead)

Why Paper Towels Are Outdated (And What to Use Instead)

This article highlights the sponge cloth revolution, showcasing Clards, a reusable, eco-friendly alternative to paper towels. Combining sentiment and function,...

Why Guilt Free Greetings Are the Future (and Paper Cards

Why Guilt-Free Greetings Are the Future (and Paper Cards Are the Past)

What if a card could last months, not minutes?

Why Gifting Needs a Revolution (and What a Card That Cleans

Why Gifting Needs a Revolution (and What a Card That Cleans Up Has to Do With It)

We’re rethinking the way we gift — and it starts with a greeting card that becomes a reusable, compostable cleaning...

Entrepreneurship Category Winner Brooklyn Brewery Calling

Entrepreneurship Category Winner Brooklyn Brewery Calling All Makers 2025!

Instead of discarding a birthday or special occasion card, you can simply Soak It Up and re-use it as a...

The Best Unique Teacher Gift Ideas: Say Thank

The Best Unique Teacher Gift Ideas: Say Thank You Sustainably with Soak iT Up

A One-of-a-Kind Gift for a One-of-a-Kind Teacher Let’s be honest: teachers already have enough candles, notepads, and hand lotion. Give...

Soak iT Up .shop eco-friendly giveaway. Enter today

Get Your Green On: Soak iT Up’s Earth Month Giveaway!

April is Earth Month, and at Soak iT Up, we’re all about celebrating sustainability in a big way! To honor...

This International Women’s Day is a Time to Honor the Best

This International Women’s Day is a Time to Honor the Best Women in our Lives

This International Women’s Day, I’m proud to be a Tory Burch Foundation Fellow alongside so many incredible women business owners. It’s...

Easy Homemade Cleaning Products: Save Money Reduce Waste

Easy Homemade Cleaning Products: Save Money, Reduce Waste, and Keep Your Home Sparkling!

Ready for a cleaner home without the harsh chemicals, plastic waste, or expensive store-bought products? Making your own homemade cleaning...

Why I “Hate” Paper Towels (And You Should Too)

Why I “Hate” Paper Towels (And You Should Too)

  Someone asked me the other day, "Why do you hate paper towels so much?" Now, hate is a strong word. In...

The 7 Greek Words for Love: Timeless Meanings Soakitup.shop

The 7 Greek Words for Love: Timeless Meanings for Your Relationships

The Greeks had a profound understanding of love, recognizing its many forms and nuances. Their language offers seven unique words for...

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  • $00 Product Title 3 colors
  • $00 Product Title 3 colors
  • $00 Product Title 3 colors

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