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Soak iT Up just got named to the U.S. Chamber of Commerce's 2026 CO-100, one of the top 100 small businesses in the country, in the "Disruptors" category.
Welcome to the Cool Side of the Lake art was stolen. Instead of just playing whack-a-mole, I put my original...
Where to Find Soak iT Up Clards, Swedish dishcloths, and Sheet Happens This Holiday Season: 2026 Markets. Starting November 7...
How is your business different from others in your industry? We’re not just selling “another cute card” or “another dishcloth.”...
Your dishcloth has done the dishes for months. It's earned a promotion. Before it hits the compost, give it...
Our cloths are funny, useful and flat, which makes them the easiest gift you'll ever wrap. Even better, they are...
Are seed paper cards better for the environment than Clards? They do different jobs. Seed paper cards are planted once....
I didn't get the joke in "Status Crow" until I was sitting in a college social studies class. My dad...
Soak iT Up just got named to the U.S. Chamber of Commerce's 2026 CO-100, one of the top 100 small...
Ever hear someone beam, "You clean up nice!" and pause for a second, wondering if you usually look like you just...
If you have a kid away at school, or you were one once, here's a stat that might explain a...
A woman commented on one of our Facebook posts this week with genuinely good questions.
A founder's honest reflection on recognition, purpose, and why I started Soak iT Up in the first place.
You already know paper towels are wasteful. You probably suspect your kitchen sponge is a bacteria hotel. But is a...
Swedish dishcloths are one of the most practical eco-friendly swaps you can make in your kitchen — but to get...
Looking for something that goes beyond the traditional disposable greeting card? Soak iT Up actually offers Clards®, which are patented eco-greetings that...
The theory of using eco-friendly packaging is a marvelous one. Who doesn’t want to use more environmentally friendly options? But...
From gourmet goodies to a new spin on sustainable greeting cards, here are some of our favorite debuts from the...
The answer is found in the Greek word Meraki—which means to do something with so much soul, creativity, or love...
We have all experienced the "gift guilt" that comes from receiving an item we don't really want but feel obligated...
The companies named to our list, and the women who run them, stood out for their ingenuity, their passion, their...
The cloth itself is a specific blend of about 70% cellulose and 30% cotton, manufactured in old textile mills that...
This recognition means more than the funding. Building Soak iT Up has been a journey of belief, persistence, and refusal...
2. Reduce plastic use: Plastic pollution is one of the biggest environmental problems we face today. 3. Start composting: Composting...
Are you tired of "gifting guilt"? We’ve all been there—sending a beautiful paper card knowing it will eventually end up...
While there's no formal "European Sponge Cloth Research Institute," the topic of sponge cloths, particularly Swedish dishcloths, is gaining attention due to...
Earth Day is April 22. Buy anything through April and get a FREE Joy Rider Cloth for you to help...
Earth Month is every April — but the habits that actually make a difference are the small ones we build...
“Being recognized by the International Housewares Association shows the market is ready for products that are clever, useful, and better...
March is Women’s History Month, it's a good time to remember the women who came before us, and honor those...
Between 1941 and 1945, over 150,000 women arrived in D.C. to fill the clerical and administrative gaps left by men...
February is Shop Local Month in Minnesota, proclaimed by Governor Walz in response to the impact recent immigration enforcement activity...
Sometimes the rights words are hard to find. This post makes them easier, with simple scripts for every occasion, from...
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