The answer is found in the Greek word Meraki—which means to do something with so much soul, creativity, or love that you leave a piece of yourself in the work.
I am often asked why a professional graphic designer with decades of experience decided to focus on dishcloths. The answer is found in the Greek word Meraki—which means to do something with so much soul, creativity, or love that you leave a piece of yourself in the work.
After 25 years in the design world, I realized that the objects we interact with every single day—the items we use to clean our homes or send messages to friends—should be beautiful. There is no reason to settle for a generic, disposable sponge when you can have a piece of functional art. We spent years perfecting the utility patent for Clards because I believed that even a cleaning tool could be designed with intention and spirit.
Every pattern and product at Soak iT Up is created with that Meraki mindset. We aren't just providing cleaning supplies; we are offering a more thoughtful, joyful, designed way to live.
See the heart behind the design. Browse our Founder's Favorites.